The new logo of SELVERT seeks to reflect the adaptation of the company to the actual needs and realities which are very different from the ones that existed before. It also allows us to work in different formats, packagings, fair images, small screens, animated devices, web etc…
The new logo maintains the same colors and the full name brand, as in previous designs, but with an appearance much more stylized, clean and modern. Our logo has always been elegant and powerful, so starting from these premises we wanted to retain those same qualities and combine them with the elegant lines from the letters, where the serifs and the absence of them in a letter, give a look both to the past and to the future, forming our present.
Since the creation of Selvert, in 1975, our brand image has been adapting to the new aesthetic tendencies of the market, always looking for the consolidation of our image, but without forgetting the origins.
The new image of Selvert is the final touch to the design principles that the company has been implementing over the past years. It’s clean and versatile, perfectly aligned with the spirit and quality of the brand. All these elements show a company that has quality and design among its priorities, and it acts as a source of inspiration.
Ana Gala · Art Director